7 Free digital marketing tools for small businesses.

One of the most exciting aspects of digital marketing is how we measure the playground for small businesses and solopreneurs. If you have an amazing product or service concept, you can use many inexpensive and easy-to-use tools to reach new audiences and market your products. We have overcome the times when a multi-million dollar marketing budget was required to outperform competitors. Today, digital marketing offers a higher ROI whether you are investing to get the job done or bootstrapping by investing your time.

The basic tool for every business, small or large is searching keywords, brand monitoring, e-mail automation, etc. Most of the tools offer both free and paid services. You can select a specific tool as per your brand’s digital strategies and goals. A range of tools is available to perform several tasks like content, research, keyword research, and social media. However, some tools offer the full package of pertinent features to cover almost everything.

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What is Digital Marketing?

If you’ve been in marketing for any length of time, then you’ve probably heard of digital marketing. It’s a term that describes a wide range of advertising strategies designed to reach customers online. It is a term used for marketing that uses digital technologies to interact directly with consumers. This includes online advertising, mobile applications, social media marketing, e-commerce, email marketing, etc.

Let us look at some free digital marketing tools which will help your business get a better ROI.

1. Google Analytics

Google Analytics is a web analytics service that provides statistics and basic analytical tools for marketing purposes. This service is part of the Google Marketing Platform and is available for free for everyone with a Google account. It helps us to keep track of the website's performance and collect visitors’ insights. It also helps to discover user engagement. All these aspects tend to boost your marketing campaigns and drive more website traffic and retain visitors. It aids with the keywords people are using in Google to find your site and the demographics and interests of your users.

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2. Mail chimp

Mail chimp is an all-in-one marketing platform that helps you manage and speak to your clients, customers, and prospective parties. The approach of marketing focus is on healthy management practices, magnificently designed campaigns, and powerful data analysis. It is a free and ideal tool for beginners who want to grow their audience and create appealing campaigns with Mail chimp’s tools and features. The basics you need to start E-mail marketing.

The free plan includes up to 2,000 contacts and 10,000 sends per month, with a daily send limit of 2,000. It is this tool that allows you to send E-mails to multiple recipients at one go. It offers a hassle-free experience. No coding is required; easy and flexible to customize your templates. For start-ups and small businesses, you can choose Mail chimp’s a free version that generates a database with easy-to-use and customizable sign-up forms.

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3. Canva

Canva is a tool loaded with enough easy-to-use features and functionality through which you can create a variety of engaging content that can be shared on various social media platforms. The primary way to use Canva for business is to create and publish engaging content that will attract your targeted prospects online and offline. It is a free graphic design platform for making marketing videos, banners, and Instagram posts. Canva's wide array of features allows you to edit photos without extensive photo editing knowledge or experience. An easily functional app helps your creativity soar to new heights. Diverse things such as informative news posts, meme posts, product knowledge posts, etc. keeping the content creative and engaging will keep the viewers’ intact.

4. Hubspot

It is said to be the most popular tool when managing CRM. Customer Relationship Management as its name suggests it is a system that helps you to manage your relations with the customers. It knows exactly what works for your customers, when, and where you can improve. HubSpot is an all-in-one marketing software solution that enables you to bring all your marketing channels together. A useful tool that enables maximum traffic optimization, boosts conversion rate, ROI, customize templates to create landing pages, and other features. It is enabled with functions like live chat and user action events that increase your engagement and convert more visitors into customers.

5. Hootsuite

Hootsuite is also known as "Social Media Management System" or a tool that tracks and manages your social networking channels. It monitors people’s behavior on products and helps you respond faster. You can watch streaming from multiple networks such as Facebook, Twitter, LinkedIn Pages, Instagram, WordPress blogs, Tumblr, Mail Chimp, Slide share (via 3rd party apps), post updates, and respond directly. However, be cautious about the type of audience you have on each network. Your Facebook fans will be different from your Twitter followers. Also, Twitter only allows 250-280 characters whereas Facebook allows much longer and richer posts with photos and videos. With many business management networks, undoubtedly Social Media Management tools are popular and trusted by many companies today.

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6. G Suite

G Suite also called Google Workspace, essentially allows your employees to have their own Gmail accounts with email addresses with your business domain name. The basic edition is a suite of collaborative productivity apps that offers your business professional email. It also offers shared calendars, online document editing, storage, and multiple other usages. Knowing or unknowingly we use G Suite tools in our day-to-day lives. Hence it is the most acquainted app through which business activities can be carried out.

7. Plagiarism and proofreading tools

Plagiarism testing is important for all content creators to check the content's originality. It helps to check if any portion of the content is lifted and used as it is before posting or publishing. Important tools to help compare your work, generate a percentage of plagiarism and identify portions of duplicity. Few online websites have provisions of checking plagiarism up to 2000 words at one go. It proves to be an ideal, result-oriented tool for beginners.

The above platforms are useful to engage more users, put your business on the digital mode and help you to stay ahead in the race.

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