In today’s digital world it is important to have a website for any business. Your website is often the first impression a person has of your business. It is available and accessible 24 hours a day. Your potential customers can visit your site any time of the day to know more about your business and services.
It has been observed that around 44% to 51% of small businesses don’t have a website. They fail to realize the importance of having a website.
Here’s how you can start:
Creating one impressive website takes time, diligence, and a whole lot of effort to come up with a visually appealing page. Building a business website is important to inform your audience, explain your value proposition, boost brand recognition and drive sales.
That's why your website has to be the best, from its usability and content to designing and marketing. Among the major aspects of web design, are appearance, usability, content, feature functionality, and standards compliance.
Choose a domain name and secure web hosting.
Determine the primary purpose of your website.
Think about your specific user experience. Make it clearly defined to your potential customers. No guess works!
Users and visitors should be able to understand what you do within seconds of landing on your homepage.
A clear, concise statement is effective than the poorly written ones.
Optimize your website to improve your search engine rankings and drive traffic.
It is important to keep your website updated and optimized for mobile devices.
Ensure your site speed is adequate to improve your search engine rankings.
The goal itself should be reinforced as users navigate throughout your site.
There are lots of ways to ensure your online presence is working as it should be. It helps to attract and retain visitors while turning them into paid customers. Everyone goes online to find information, do their research, and pick out products or services to buy.
This is how CretMark created its website:
Our website comes across as sleek, sophisticated, and user-friendly. We have strategically highlighted the key elements of each page. We have made the content pop. A website without bugs filled with information worth consuming.
To enhance the usability of our website, we have made navigation as easy as possible. We have made the text clear and easily understood.
We have showcased a few quality graphics on each page and tried guiding readers’ eyes towards the most searched-for information.
We have a straightforward, checkout process as a key to increasing conversion. The thought behind it is; the simpler your checkout process is, the easier your customers can purchase your product without headaches or complications.
We have carefully and technically considered how people will access our website through laptop and smartphone devices. We have developed our website to suit the different contexts.
We have ensured our website has a search box to allow easy navigation to enable happy browsing. An encapsulating anchor text that describes where a hyperlink will take the user once they click on it.
Consistency in content where the users will focus on each webpage, where each topic of the content presented is clear and concise. Easy access to every other webpage within the site at all times.
A usability-focused website where we avoid any irritating distractions that could send your audience elsewhere. We give a happy web visitor experience where the user would like to be in control. We have made sure your website helps people to feel in charge of your web pages.
We create site maps to organize information, outlining important topics covered in each web page. They allow people to find what they're looking for quickly. Create a site map and make sure all page titles link to the right pages.
Our website is built on trust and credibility keeping company values in mind. You will have a clear way to get back to the home page no matter where your readers land. Each page on our website is enticing to our readers to do something – call, sign up for a service, buy a product.
Tom Lounibos, Global Managing Director, Accenture has rightly said, “If companies want to remain competitive in the modern landscape, they need their web and mobile websites to engage the user and work as expected. Those that are creating a seamless and enjoyable online user experience are reaping the benefits."